Maybe you have heard the word funnel before, and you might be curious what that could be. So in this article we will discuss the following:
- What is a Funnel?
- What is the difference between a website and a funnel?
- What option should I choose?
What is a Funnel?
A funnel is essentially and basically a website, but it is the way it is built that matters if it’s a Funnel or a general website. A funnel’s main purpose is to bring a Lead further down the funnel so to speak, by building easy to follow steps and CTA’s that will eventually bring the lead to a customer. While a website’s purpose, yes sometimes can be the same, a funnel is tailored by professionals who have skills in the fields of Sales, Copywriting, Marketing, and WebDesign.
Funnels can be a powerful ally, typically you would have more than just one, and you would not rely on organic traffic but paid traffic, this step is crucial since funnels are tailored to the exact demographic you are advertising to. While most websites rely on organic traffic, and are not tailored to that specific of an audience.
What is the difference?
Websites as we know them are a common ally to every business now a days, most businesses own a website but very few actually matters, local store business owners rarely know what they are doing with their online presence and forget to optimize their website and social channels, but that is a huge mistake since the modern world is on their smartphone/device 2-5 Hours daily.
What is some information we see on websites?
- Telephone number
- Contact information
- Social Proof (this is a very important key note)
Funnels are opposite of a website in many ways, its purpose is not to let the consumers know your phone number or your hours, but it is to compel the lead/consumer with information that is converting them slowly into a customer. they might not go from lead to customer the first time they interact with your funnel but that is okay, because we will retarget this same lead through Paid social/PPC.
What is some information we see on funnels?
- Compelling copywriting
- a ton of CTA’s
- a straight-line from top of funnel to bottom of funnel
- Case studies
What option should I choose?
So how do we determine what option we choose between? we could ask ourselves:
- Am i selling a service/Course/Product
- High Ticket/low Ticket
- Digital product/Physical product
Are you in the service/course business with a high ticket product (Digital) consider investing in a few funnels, tailor them to the audience you are marketing too.